Services and Workshops
Starting in September, the Watering Can is excited to present a new series of free workshops for artists!
Second Tuesday of the month, from 6:30-8:30 PM
Held at The Underground by Rehfelds, led by artists Alex Lunstra and Julie Dent, and business coach, Claudia Dail.
LEARNING SESSIONS
September 10 • Marketing
Define your product, identify your target market/audience, building social capital, differentiation.
October 14 (Note: Second Monday) • Marketing – Branding
Find your voice, 6-sentence marketing plan, impact strategies, messaging, media mix, budgeting.
November 12 • Pricing
Understand the variables to customize a formula that works for you.
December 10 • Portfolio
Sharpen your artist statement, tailor your artistic resume, curating and formatting work samples.
January 14 • Engaging Customers and Selling your Work
Tools and techniques to communicate the value of your work to potential customers.
February 11 • Time Management and Goal Setting
Where do you want to be artistically and professionally? Develop a plan to achieve your goals. Learn tools to help you tackle hurdles related to efficiency, flexibility and structure.
March 11 • Record Keeping and Accounting
Track revenues and expenses, make informed projections to gain a clear understanding of your finances.
April 8 • Legal Considerations
General information about intellectual property, contracts basics and structuring your business.
May 13 • Multiple Streams of Income
Explore different models for generating value, resources and revenue.
As a supplement to the Learning Sessions, there will also be working sessions to take what was discussed the Tuesday prior and apply it.
WORKING SESSIONS
Third Monday of the month at the Downtown Library
Conference Room, from 6:30-7:45 PM
A great way to keep yourself on task and gather feedback in a supportive and collaborative environment.
Note: Working Sessions are optional and in-person only.
September 16
October 21
November 18
December 16
January 20
February 17
March 17
April 21
May 19